Data into Decisions.
Chaos into Logic.
We don’t just build software; we engineer growth. Explore how we’ve deployed human-centric strategies and machine-precision logic to solve complex B2B challenges.
Click To ROI
Scaling a FinTech SaaS to Market Leader
The Challenge
“FinStream” was bleeding budget. CPA was high ($150+), and leads weren’t converting. They had data, but no logic to interpret it.
The Human Made Logic Solution
- AI Audience Modeling: Used predictive analytics to identify high-intent cohorts, ignoring vanity metrics.
- Full-Funnel Attribution: Connected ad view data directly to CRM closed-won revenue.
Revenue vs. Ad Spend Efficiency
Quarterly Performance Analysis (Q1 – Q4)
Digital Transformation
Supply Chain Logic Overhaul
The Challenge
“LogiChain Global” relied on spreadsheets and legacy ERPs. Critical shipping data was siloed, causing 48hr delays in decision making.
The Human Made Logic Solution
- Unified Data Lake: Consolidated 12 data sources into a single real-time dashboard.
- Automated Alerts: Built logic to flag bottlenecks automatically, reducing manual oversight by 60%.
Operational Efficiency Matrix
Processing Time vs. Error Rate (Bubble Size = Volume)
Experience Design
Humanizing Enterprise Software
The Challenge
A Healthcare HR platform had powerful features but a “hostile” UI. Users found it confusing, leading to massive support ticket volumes.
The Human Made Logic Solution
- Radical Simplification: Reduced clicks-to-completion by 65% for common tasks.
- Visual Hierarchy: Implemented a design system that guides the eye logically through complex workflows.
User Satisfaction & Impact
Pre vs. Post Redesign Metrics