From idea to reality

your vision, our theme.

The Architecture of Perception

Most brands treat design as decoration. We treat it as an interface.


Beautiful work is ignored every single day because it lacks context. At Human Made Logic, we build visual identities that are rooted in reality, not artistic whim. We design for the screen, the algorithm, and the human being on the other side of it—balancing striking aesthetics with the invisible mechanics of how people actually behave.

Over 10 years experience in design, close collaboration in work, friendship and a sense of humor is what makes FANKY a unique company. Meet the team members:

/ Form Follows Friction

We solve problems to help
businesses grow

Every market has noise. Our job is to find the quiet space. We don’t start with color palettes or mood boards; we start by mapping the behavioral signals of your audience. The visual identity we build is simply the most elegant solution to the friction in your market.

/ Expertise

  • Photography
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  • Video Production
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  • Design & Branding
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  • eCommerce
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  • Mobile Application
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  • Photography
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  • Video Production
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  • Design & Branding
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  • eCommerce
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  • Mobile Application
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/ Systematic Design

From small tasks to lasting partnerships

A logo is not a brand. A brand is a living ecosystem. We design scalable visual architectures pairing the striking edge of typefaces like Syne with the utility of Outfit and Manrope so your identity remains uncompromised whether it's on a billboard, a mobile screen, or embedded in a digital product.

/ The End of Subjectivity

Every strock is a backed up by data

We remove the phrase "I just don't like it" from the boardroom. By anchoring our creative decisions in market research, user psychology, and performance metrics, we turn subjective design into an objective asset.