Human Made Logic | Case Studies
2025 PERFORMANCE REPORT

Engineering
Predictable Revenue.

We don’t rely on luck. We use data-driven creative logic to scale eCommerce brands. Here is the proof.

91%
Avg. Growth
₹1.8Cr+
Monthly GMV
4.2x
Avg. ROAS
Fashion

Celebrity Drapes

Challenge: Scaling festive season sales significantly without letting Customer Acquisition Cost (CAC) spiral out of control.

The Logic: We reconstructed the entire funnel. By launching 40+ creative variants weekly, we combated ad fatigue and found the winning hooks faster.

123%
Sales Uplift
1k+
Orders

Revenue Velocity Analysis

₹15L
Previous
₹33.7L +123%
Current

Growth Trajectory

+154%
Month over Month
Month 1 Month 2 Month 3
Ethnic Wear

Laxha Clothing

Challenge: A new brand needing rapid customer acquisition from a small base.

The Logic: Aggressive audience segmentation. We utilized geo-localized ad copy targeting underserved tier-2 cities to capture market share instantly.

3.8x
ROAS
₹5.5L
New Base Rev
Handloom

Madras Sarees

Challenge: Managing high order volume without returns destroying profit margins.

The Logic: Inventory optimization algorithms + automated pre-purchase support. We reduced returns to 1/10th of the industry average.

7,200+
Orders
1.2Cr
Monthly GMV

Efficiency Matrix

Return Rate
1.4%
Industry Avg: 15%

Conversion Lift Analysis

Standard Ads 1.2% CR
Education-First Ads +39% Lift
ROAS
3.5x
Avg Order Value
₹15k+
Luxury Silk

Panjavarnam

Challenge: Selling high-ticket items (AOV > ₹15k) to cold audiences on social media.

The Logic: “Education-First” ad copy. We removed the hard sell and used video retargeting to build trust over a 14-day window.

Beauty

Glow Botanics

Challenge: Low profitability due to reliance on one-time purchases.

The Logic: Maximized LTV. Implemented automated WhatsApp & Email journeys that turned one-time buyers into loyal subscribers.

4.0x
Projected ROAS
High
Repeat Rate

Retention Impact

+60 %
Increase in Retention Rate
Email Flows WhatsApp API

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